World of Coffee 2026

A global coffee community, gathered in Dubai.

World of Coffee 2026 united influential coffee experts, roasters, innovators and lifestyle-driven brands in a premium environment for discovery, collaboration and shaping the next era of specialty coffee.

One event narrative across every launch phase.

Empyre Communications led and executed all public relations efforts for World of Coffee 2026 as part of a dedicated annual partnership, crafting the pre-launch, launch and post-launch communication strategy to secure strong regional and international visibility.

Six connected pillars, one clear narrative.

The programme brought together complementary communication disciplines so visibility could build across planned announcements, leadership opportunities and proactive media moments.

• 01Pre-launch strategy
• 02Launch communications
• 03Post-launch PR
• 04Executive interviews
• 05Regional media
• 06International visibility

Turning strategy into editorial opportunity.

The campaign framework was translated into a focused earned-media programme shaped around the client, its audiences and the moments most likely to create meaningful attention.

1. 01Pre-launch strategy

   Early narratives established scale, relevance and anticipation before opening.

2. 02Live launch communications

   Event milestones and stories moved rapidly through regional media.

3. 03Executive interviews

   Organiser and industry voices gave the event authority and context.

4. 04Post-launch momentum

   Results and impact stories extended visibility beyond the show floor.

A global event amplified at international scale.

Across the 6 months UAE Wide engagement, the programme delivered 3,500 media placements and 30 interviews secured, generating a reported total ad value of $50M.