Media placements recorded during the 1 year engagement.
A distinctive brand, built for attention.
A vibrant luxury lifestyle hotel on Yas Island, celebrated for bold design, world-class dining, and immersive entertainment experiences overlooking the Yas Marina Circuit.
A focused brief for meaningful visibility.
Lead strategic public relations initiatives to elevate brand awareness across the UAE. Secure earned media through hotel campaigns, culinary launches, partnerships, lifestyle experiences, and proactive luxury media engagement.
ServicePublic Relations
ModelRetainer
Duration1 Year
ReachUAE Wide
Connected workstreams, one clear narrative.
The programme brought together complementary disciplines so visibility could build across planned announcements, campaign moments and proactive opportunities.
- 01Hotel campaigns
- 02Culinary launches
- 03Lifestyle experiences
- 04Partnerships
- 05Luxury media
- 06Earned media
Turning strategy into audience impact.
The campaign framework was translated into a focused programme shaped around the client, its audiences and the moments most likely to create meaningful attention.
- 01Hotel campaigns
This workstream was planned and delivered as part of the integrated public relations programme.
- 02Culinary launches
This workstream was planned and delivered as part of the integrated public relations programme.
- 03Lifestyle experiences
This workstream was planned and delivered as part of the integrated public relations programme.
- 04Partnerships
This workstream was planned and delivered as part of the integrated public relations programme.
Performance measured through clear outcomes.
The 1 year programme delivered 500 media placements, 30 interviews secured, $30M total ad value across the UAE Wide market.
$30M
Reported total ad value generated during the 1 year campaign.
Interviews secured recorded during the 1 year engagement.
Total ad value recorded during the 1 year engagement.