Media placements recorded during the 1 year engagement.
A distinctive brand, built for attention.
A globally renowned bohemian beach club and dining concept, celebrated for modern Mexican cuisine, tropical design and immersive hospitality experiences.
A focused brief for meaningful visibility.
Develop and execute an ongoing public relations strategy to strengthen brand visibility across the UAE. Drive earned media through venue launches, seasonal campaigns, culinary experiences, partnerships and lifestyle media engagement.
ServicePublic Relations
ModelRetainer
Duration1 Year
ReachUAE Wide
Connected workstreams, one clear narrative.
The programme brought together complementary disciplines so visibility could build across planned announcements, campaign moments and proactive opportunities.
- 01Strategy
- 02Media relations
- 03Campaign planning
- 04Content
- 05Influencer engagement
- 06Reporting
Turning strategy into audience impact.
The campaign framework was translated into a focused programme shaped around the client, its audiences and the moments most likely to create meaningful attention.
- 01Strategy
This workstream was planned and delivered as part of the integrated public relations programme.
- 02Media relations
This workstream was planned and delivered as part of the integrated public relations programme.
- 03Campaign planning
This workstream was planned and delivered as part of the integrated public relations programme.
- 04Content
This workstream was planned and delivered as part of the integrated public relations programme.
Performance measured through clear outcomes.
The 1 year programme delivered 200 media placements, 15 interviews secured, $20M total ad value across the UAE Wide market.
$20M
Reported total ad value generated during the 1 year campaign.
Interviews secured recorded during the 1 year engagement.
Total ad value recorded during the 1 year engagement.