Media placements recorded during the 2 years engagement.
A distinctive brand, built for attention.
A UAE-based real estate developer specialising in premium residential and mixed-use developments, recognised for design excellence, quality craftsmanship, and innovative urban living.
A focused brief for meaningful visibility.
Lead strategic public relations initiatives to strengthen brand awareness across the UAE. Secure earned media through project launches, executive interviews, market insights, partnerships, and proactive real estate media engagement.
ServicePublic Relations
ModelRetainer
Duration2 Years
ReachUAE Wide
Connected workstreams, one clear narrative.
The programme brought together complementary disciplines so visibility could build across planned announcements, campaign moments and proactive opportunities.
- 01Project launches
- 02Executive interviews
- 03Market insights
- 04Partnerships
- 05Real-estate media
- 06Earned media
Turning strategy into audience impact.
The campaign framework was translated into a focused programme shaped around the client, its audiences and the moments most likely to create meaningful attention.
- 01Project launches
This workstream was planned and delivered as part of the integrated public relations programme.
- 02Executive interviews
This workstream was planned and delivered as part of the integrated public relations programme.
- 03Market insights
This workstream was planned and delivered as part of the integrated public relations programme.
- 04Partnerships
This workstream was planned and delivered as part of the integrated public relations programme.
Performance measured through clear outcomes.
The 2 years programme delivered 200 media placements, 15 interviews secured, $15M total ad value across the UAE Wide market.
$15M
Reported total ad value generated during the 2 years campaign.
Interviews secured recorded during the 2 years engagement.
Total ad value recorded during the 2 years engagement.