Media placements recorded during the 3 months engagement.
A distinctive brand, built for attention.
A globally recognised professional haircare brand combining high-performance formulations with sustainable innovation, inspired by session styling and skincare technology.
A focused brief for meaningful visibility.
Develop and implement a strategic public relations programme to strengthen brand visibility across the UAE. Drive media coverage through product launches, expert commentary, salon partnerships, educational initiatives, and influencer engagement.
ServicePublic Relations
ModelProject
Duration3 Months
ReachUAE Wide
Connected workstreams, one clear narrative.
The programme brought together complementary disciplines so visibility could build across planned announcements, campaign moments and proactive opportunities.
- 01Product launches
- 02Expert commentary
- 03Salon partnerships
- 04Educational initiatives
- 05Influencer engagement
- 06Beauty media
Turning strategy into audience impact.
The campaign framework was translated into a focused programme shaped around the client, its audiences and the moments most likely to create meaningful attention.
- 01Product launches
This workstream was planned and delivered as part of the integrated public relations programme.
- 02Expert commentary
This workstream was planned and delivered as part of the integrated public relations programme.
- 03Salon partnerships
This workstream was planned and delivered as part of the integrated public relations programme.
- 04Educational initiatives
This workstream was planned and delivered as part of the integrated public relations programme.
Performance measured through clear outcomes.
The 3 months programme delivered 50 media placements, 10 interviews secured, $8M total ad value across the UAE Wide market.
$8M
Reported total ad value generated during the 3 months campaign.
Interviews secured recorded during the 3 months engagement.
Total ad value recorded during the 3 months engagement.