Media placements recorded during the 6 months engagement.
A distinctive brand, built for attention.
A Japanese sportswear brand renowned for innovative performance footwear, apparel, and athletic equipment designed to inspire movement through sports science.
A focused brief for meaningful visibility.
Develop and execute an ongoing public relations strategy to strengthen brand visibility across the UAE. Drive earned media through product launches, brand campaigns, athlete partnerships, executive profiling, thought leadership, community initiatives, and proactive media engagement.
ServicePublic Relations
ModelRetainer
Duration6 Months
ReachUAE Wide
Connected workstreams, one clear narrative.
The programme brought together complementary disciplines so visibility could build across planned announcements, campaign moments and proactive opportunities.
- 01Product launches
- 02Brand campaigns
- 03Athlete partnerships
- 04Thought leadership
- 05Community initiatives
- 06Earned media
Turning strategy into audience impact.
The campaign framework was translated into a focused programme shaped around the client, its audiences and the moments most likely to create meaningful attention.
- 01Product launches
This workstream was planned and delivered as part of the integrated public relations programme.
- 02Brand campaigns
This workstream was planned and delivered as part of the integrated public relations programme.
- 03Athlete partnerships
This workstream was planned and delivered as part of the integrated public relations programme.
- 04Thought leadership
This workstream was planned and delivered as part of the integrated public relations programme.
Performance measured through clear outcomes.
The 6 months programme delivered 120 media placements, 5 interviews secured, $2M total ad value across the UAE Wide market.
$2M
Reported total ad value generated during the 6 months campaign.
Interviews secured recorded during the 6 months engagement.
Total ad value recorded during the 6 months engagement.