Arqaam Capital

A distinctive brand, built for attention.

Arqaam Capital is a leading emerging markets investment bank delivering financial advisory, capital markets, asset management, and securities services with a strong focus on the MENA region.

A focused brief for meaningful visibility.

Develop and execute a strategic public relations programme to elevate the profile of the annual MENA Investor Conference. Drive earned media through event announcements, keynote speaker profiling, market insights, executive interviews, thought leadership, and proactive financial media engagement.

Connected workstreams, one clear narrative.

The programme brought together complementary disciplines so visibility could build across planned announcements, campaign moments and proactive opportunities.

• 01Event announcements
• 02Speaker profiling
• 03Market insights
• 04Executive interviews
• 05Thought leadership
• 06Financial media

Turning strategy into audience impact.

The campaign framework was translated into a focused programme shaped around the client, its audiences and the moments most likely to create meaningful attention.

1. 01Event announcements

   This workstream was planned and delivered as part of the integrated public relations programme.

2. 02Speaker profiling

   This workstream was planned and delivered as part of the integrated public relations programme.

3. 03Market insights

   This workstream was planned and delivered as part of the integrated public relations programme.

4. 04Executive interviews

   This workstream was planned and delivered as part of the integrated public relations programme.

Performance measured through clear outcomes.

The 2 months programme delivered 100 media placements, 10 interviews secured, $2M total ad value across the UAE Wide market.