Scroll to top
PR, Marketing & Digital

Idealz Inks Partnership with Dubai Shopping Festival to Roll Out First-Ever Online Grand Prize Campaigns for DSF

09 November 2020, Dubai, United Arab Emirates

Marking its 26th annual event, Dubai’s largest shopping extravaganza, Dubai Shopping Festival (DSF), selects Idealz as its official digital solutions partner.

Idealz, the UAE’s innovative rewards-based e-commerce shopping platform known for its grand prizes, recently announced its exclusive partnership with Dubai Festivals & Retail Establishment (DFRE), organizer of Dubai Shopping Festival (DSF), to launch a series of digital prize campaigns for this year’s DSF, taking place from December 17, 2020 to January 30, 2021. 


DFRE’s partnership with Idealz is the first of its kind in the history of DSF and was conceptualized to adapt to the current shift of business activity to online due to the pandemic. Being a well-established digital shop-and-win platform, Idealz was best suited to help commemorate Dubai’s largest annual shopping festival. This year’s line-up will see Idealz roll out and facilitate a range of high-value digital prize campaigns from cash, gold, jewellery and electronic bundles to motorbikes and luxury cars.


Having kicked-off in mid-November, the partnership is made up of three key initiatives that will keep retail lovers on the edge of their seat throughout the city’s biggest shopping extravaganza. 


First Initiative – Prizes ranging in value up to AED250,000

Idealz’ first initiative will be to continue releasing its usual prize draw campaigns for cash, jewellery, cars, watches, etc., but under the DSF umbrella. Operating as per usual, these campaigns will be accessible on Idealz’ website and mobile application, available for customers globally to participate in throughout the shopping festival period. In contrast to Idealz’ typical prize campaigns, draws for each of these campaigns will be held live on the DSF stage at Global Village and broadcasted live on Sama Dubai TV during the DSF period from December 17, 2020 until January 30, 2021.


Second Initiative – AED500,000 Mega Prize Winner

In the second initiative of this rewarding partnership, Idealz is giving away a mega prize of half a million dirhams in cash to one lucky winner on the last day of DSF, which will be drawn on January 30 2021. This campaign is already on Idealz’ website and mobile application and will be live until January 28, 2020. A winner will be announced live on the DSF stage at Global Village and broadcasted live on Sama Dubai TV.


Third Initiative – Infiniti Mega Raffle

Each year, DSF hosts a Mega Raffle campaign where customers can buy a ticket for AED200 at any ZOOM convenience store for a chance to win a brand-new Infiniti car plus a cash prize. This year, DSF has partnered with Idealz to allow entrants a safer and more convenient way to participate in the raffle. In this event, DSF will run its Infiniti Mega Raffle where one lucky participant will be presented with the life-changing opportunity to win a luxurious Infiniti QX60 car as well as a AED200,000 cash prize. The new partnership with Idealz will enable shoppers to buy a ‘Twain Set’ for AED200 on Idealz’ online shopping platform from the comfort and safety of their homes to participate in this campaign. What’s more, for the first time ever, considering the global nature of Idealz’ platform, the DSF Mega Raffle is open to participants from all over the world. 


Commenting on the exclusive partnership with DSF, Jad Toubayly, Founder of Idealz, said, “These digital prize campaigns will not only simplify the user experience for those who wish to participate, but also help to keep them socially distant during the COVID-19 period and still participate in this year’s most-anticipated shopping festival from the comfort of their own homes.”


Revolutionizing the online shopping experience and in line with their “give back” motto, Idealz continues to out-do its own prize campaigns, transforming the lives of the less fortunate one ‘checkout’ at a time through donations to its long-term philanthropic partner, Dubai Cares.  


Founded by Jad Toubayly and Easa Al Gurg, Idealz was launched in 2018 with the aim to convert a traditional shopping experience into an opportunity to give back to consumers and change lives for the better. The e-commerce store stacks its products into campaigns with limited quantity items that are attached to luxury prizes, with five campaign categories to select from: cash and gold, jewelry and watches, cars, electronics and lifestyle. 


With each product sold, the customer is awarded a complimentary coupon to a prize draw. Today, the home-grown e-commerce concept has an active customer base in over 130 countries and has given away an astonishing AED30 million worth of prizes to customers, which include 4 Mercedes G63s, 8 Suzuki Jimnys, 2 Nissan Patrols, 7 other cars from Mercedes and Alfa Romeo, 27 VIP license plates, 30 luxury watches, and over 3,000 electronics bundles to name a few. Latest in the prize line-up includes a fully furnished apartment in Downtown Dubai, which will be awarded to one lucky winner on December 31, 2020.


Now in partnership with DSF, Idealz will host a multitude of campaigns and raffles to keep Dubai shoppers on their toes looking for the next big prize coming their way.


For a chance to participate in the prize draws during DSF, please visit, or download Idealz’ mobile app for iOS and Android.


Empyre Communications, Leading Public Relations Agency in Dubai: Digital Marketing, Social Media and Website Development.


About Idealz

Idealz is an online store that has reimagined the shopping experience. Buy any Idealz product and you will get the chance to win a wide range of luxury prizes from five campaign categories: cars, watches, cash, electronics and lifestyle. Once you purchase a product, you will receive a complimentary coupon into the prize draw within the category you selected. All products within a campaign are limited to a set quantity and therefore the complimentary prize coupons are also limited.


That’s not all! Idealz also gives you the option to donate your purchased products to charity. WHY would you do this? Because in doing so, Idealz will REWARD you by entering your complimentary coupon into the prize draw TWICE!! What does Idealz get out of all this? Idealz is in the business of creating value, not just for its customers, but for those less fortunate around the world.

Related posts