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Debonairs Pizza Launches Fourth Location in Motor City


09 November 2020, Dubai, United Arab Emirates

Debonairs Pizza, the UAE’s beloved pizzeria with roots from South Africa, has launched a new outlet in Dubai Motor City Autodrome Retail Park marking its fourth Dubai location behind Dubai Mall, JLT, and Al Garhoud. Customers can take full advantage of the launch with the popular venue offering an unbeatable deal to buy a large pizza, and get a medium pizza for free for the month of February

 

With an inviting outdoor setting overlooking the Autodrome race track, Debonairs is more than just a pie – it’s a full-on experience for all. Known for being the only pizzeria in the UAE serving a mouth-watering Triple Decker Pizza, the launch of the new outlet brings the launch of new exciting options focusing on providing healthier choices to patrons, with everything from vegan cheese and gluten-free bases, to delicious cheesy options smothered in Debonairs famous sauce upon their freshly made dough. The branch will cover a variety of surrounding areas including JVC, Remraam, Arabian Ranches, Sports City, Studio City and Damac Hills with a 30-minute delivery time and a ‘Hot or Not Guarantee’ –  if the dot on the box is red, the pizza is hot and fresh, and if it’s black, the pizza is free. 

 

Debonairs Pizza has over 700 stores worldwide with locations across UAE, Southern Africa, Saudi Arabia and Oman. The business shows no signs of slowing down with plans of 15 more locations opening across Dubai, Abu Dhabi, Sharjah, RAK, Al Ain, and Fujairah through the franchise network within the next two years. Aziz Moti, of ISA  Group, the Master licensee holder for Debonairs Pizza in the UAE, explained “The new location at Motor City is our fourth outlet here in the UAE, and is the mark of a great expansion in 2020 with many new outlets reaching all ends of the country. Our aim is to be the leading Pizza restaurant in the UAE, offering nothing short of quality food and excellent service, our brand motto is to deliver smartly and is demonstrated when your pizza is delivered by our smartly dressed drivers in tuxedos.”

 

Empyre Communications, Leading Public Relations Agency in Dubai: Digital Marketing, Social Media and Website Development.

About Debonairs Pizza

Debonairs pizza is the leading pizza restaurant in Africa, and the UAE. With four successful branches across prime locations such as Dubai Mall, JLT, Al Garhoud and Motor City, we aim to be the leading pizza restaurant of the UAE. Debonairs Pizza was established in 1991 by two university students who began operating from a family bakery in Pietermaritzburg, South Africa. In 1996, Debonairs pizza was acquired by the highly successful Famous Brands, giving the restaurant brand access to the most professional and polished support system available within the fast food franchising industry.

 

Debonairs Pizza was established in 1991 by two university students who began operating from a family bakery in Pietermaritzburg, South Africa. In 1996 Debonairs Pizza was acquired by the highly successful Steers Group of Companies (now Famous Brands), giving the restaurant brand access to the most professional and polished support system available within the fast food franchising industry.

 

Debonairs Pizza was founded on an innovative relationship marketing strategy, which has become one of the corner-stones of the brand’s success. We pride ourselves on our focused direct marketing strategy aimed at building long term relationships with our valued customers.

 

At Debonairs Pizza, we know that you either go big or you go home – that’s why we’ve invented the Triple-Decker® and the Crammed-Crust®. We know that we need to deliver it hot and fresh – that’s how the Hot or Not sticker came about. Most of all, we know our pizza has to be AMAZING – because it is made for amazing people.

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