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Beyond – The New Contemporary Modest-Wear Brand Reshaping the Future for Emirati Women


September 2020, Dubai, United Arab Emirates

Beyond, the new contemporary luxury fashion brand created by female Emirati business owner, Khulood Al Nakhi, introduces itself to the UAE as a Prêt-à-Porter label, showcasing an assortment of contemporary, stylish modest-wear, boasting of femininity, elegance, and delicacy.

Borrowing shapes and colors inspired by patterns of nature, the brand’s creative direction looks to make garments chic yet playful, with a touch of sophistication. The collections, both suitable for casual and formal occasions, are composed of rich fabrics manufactured in Italy and France, carefully selected to cater to the tastes of the region. From luxurious artisan-made silk to satin, the fabrics are a result of innovative weaving techniques and creative processes. Through the brand’s unique translucent looks and modish embellishments, customers will be presented with, one-of-a-kind pieces.

Beyond’s latest collection, Infinite, is one of a kind assortment of gowns inspired by the eternity symbol. The infinity curve endlessly depicts perfection, empowerment, and mystery, a representation of modern women today, keeping in line with the brand’s vision, mission, and values. It invites you into a world of wonder where reality and illusion merge, through its endless line fixtures and unique patterns. Uniting exquisite craftsmanship and innovative design, the collection conjures a vision of infinite possibilities that celebrates the human imagination and eclipses the conventional limits of the mind.

 

Empyre Communications, Leading Public Relations Agency in Dubai: Digital Marketing, Social Media and Website Development.

Beyond’s previous collections, Shell and Floral, provided a new take on current trends. The Shell Collection is inspired by the elements of the ocean, capturing the soul of primary underwater patterns of corals, seashells & waves, perpendicular or oblique to the direction of the fabric, giving the dresses new dimensions of beauty. The Floral Collection is inspired by the timeless beauty of flowers. Flora is the principal source of influence for the pieces which features designs inspired entirely by flowers. Each design is handmade locally, within the UAE, reinforcing the brand’s commitment to providing empowering experiences.

Khulood Al Nakhi, the owner of the contemporary, luxury fashion label, wanted to empower and celebrate women this Emirates Women’s Day, which is why she decided to create a limited edition piece for all the women of the UAE. The limited-edition Abaya is made of the finest Italian multi-colored chiffon and is inspired by how the Emirati woman took over the modern world, working in different fields, and making her one of the nation’s pillars. The limited-edition piece is still up for sale with only a few pieces left.

Beyond the shopper’s imagination, all collections within the brand are made with meticulous attention to what the modern woman needs and wants, permitting freedom and movement. A comfortable and relaxed style with a sense of luxury, Beyond aims to provide elegant ready-to-wear designs carefully created for the woman of today and is designed for the modern-day woman looking to go beyond the boundaries of traditional modest-wear.

For media enquiries:
Yosr Hassan
Empyre Communications
yosr@empyrecommunications.com
+971 (58) 624 0900

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